Like the expanding Cotton Flower, hair stays fluffed and full. A professional volumizing innovation: Give limp, lifeless hair voluminous body that lasts, with state-of-the-art formulas inspired by nature that mimic the expansive properties of the Cotton Flower. Now, by increasing inter-fiber space, hair is plumped and expanded with long-lasting* bouncy volume. *When using the system of VOLUMEBLOOM shampoo, conditioner and Full-Lift vs. unwashed hair.